Adidas unveils new NFT collection in partnership with Bored Ape Yacht Club and others

The Adidas NFT collection, “Into The Metaverse” will give owners of the collectibles access to unique digital digital technologies are these electronic tools that have the ability to generate, store or even process data. and physical merchandise.

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The renowned sportswear brandAdidas is diving into the metaverse with the launch of its first collection of non fungible in cryptocurrency, fungibility is when a coin or token can be replaced by any other identical coin or token. tokens (NFT).

As reported by several news media,Adidas is about to present an NFT collection called ‘. Into the Metaverse a metaverse is a digital universe that contains all the aspects of the real world, such as real-time interactions and economies. It offers a unique experience to end-users. ‘ which features partnerships with several of the most popular names in the digital collectibles space. The collection will give NFT owners access to digital items for the metaverse, as well as the exclusive ability to purchase physical products from the brand.

Senior Director of Digital Growth at Adidas Tareq Nazlawy, said to Vogue Business that collectibles will give users access to exclusive digital and physical experiences, but above all, it makes them members of a community. “You’re not just buying the product. You are becoming a member of this community“commented Nazlawy, while also adding toThe Verge :

We want to figure out what would be the best thing to do in that space and begin to engage the communities that we are activating through this [NFT] in how we should manifest ourselves in the virtual world.

Boring apes,GMoney yPUNKS Comiccollaborate with the NFT collection

The NFT collection ofAdidasand the physical merchandise that accompanies it, is produced in collaboration with three successful projects in the space: Bored Ape Yacht Club (in Spanish “Simios Aburridos”), GMoney y PUNKS Comic .

While many details of the initiative have yet to be revealed, including the number of NFTs non-fungible token, a unique non-interchangeable piece of digital content that is stored on a distributed ledger (blockchain). that will comprise the collection, reports indicated that the sale will start through the site web officer of Adidas last four hours December 17th. The pieces will be priced at 0.2 ETH, or approximately USD $820 at the time of writing.

According toThe Verge Some of the physical products that will be exclusively available to NFT owners will be a hoodie with a blockchain a distributed ledger system. A sequence of blocks, or units of digital information, stored consecutively in a public database. The basis for cryptocurrencies. address a place where cryptocurrency can be sent to and from, in the form of a string of letters and numbers. print and an orange beanie.

“ There will be other experiences that we are gathering “, he told The Verge Erika Wykes-Sneyd, vicepresident of marketing of Adidas Originals . “ The intent is this thing, this NFT, you belong to a community, and we continue to add value to that over time, and it will also evolve with what we’re learning about the community, how they’re changing and evolving. none

At this time, the company has not disclosed whether or not would receive royalties from NFT resales. Nor has he shared images with the media or a description of how he has been will see the NFTs of ‘Into the Metaverse’.

Adidas dives into the metaverse

The launch of the NFTs comes a few weeks after theAdidas took its first steps into the metaverse. Last month, the iconic sports brand launched a POAP NFT collectible whose description announced the “journey to the metaverse” of the company.

Shortly after,Adidas also bought a virtual plot of land in the metaverse of The Sandbox and hinted at a partnership with the platform a place to buy, sell and store cryptocurrency to build an “adiVerse“. The company had also advanced through his Twitter account an account is essentially a whose purpose is to track the financial activities of a specific asset/ a collaboration withBored Ape Yacht Club, GMoney NFT non-fungible tokens (NFTs) are cryptocurrencies that do not possess the property of fungibility. yPUNKS Comic. In atweet Earlier this month, the brand had highlighted that its metaverse was the place “where anyone can express their most original ideas and be their most authentic selves.none

Adidas has also announced another partnership with a company in the cryptocurrency cryptocurrencies are digital currencies that use cryptographic technologies to secure their operation. industry:Coinbase is an American company that operates a cryptocurrency exchange platform.. Also, the brand has been making many funny comments on social networks that advance its strategy in the virtual world.

The official Twitter account ofAdidas recently changed his profile picture to aBored Ape The unique design, which shows one of the famous apes wearing a sweater with the brand. According toCointelegraph,Adidas bought the Ape collectible # 8774 , un monkey’s monkey pelaje blue, heart glasses and fisherman’s hat on September 17 for 46 ETH, just over USD $150,000.

#NewProfilePic pic.twitter.com/Dve8TbXT9k

none December 2, 2021

Over the past few months, a handful of big name companies, celebrities, athletes, artists and other figures have been dabbling in NFT. Just a few days ago the sportswear brand and direct competitor,Nike The company unveiled part of its strategy in the metaverse space with the acquisition of sneaker startup NFT, RTKFT .

Article by Hannah Estefania Perez /DiarioBitcoin

Image edited in Canva. Sources:Unsplash yBored Ape Yacht Club