The Madrid football club teamed up with WhaleFin and STEPN to offer their fans NFT shoes with exclusive benefits.
- Atlético de Madrid launches its first collection of NFT non-fungible tokens (NFTs) are cryptocurrencies that do not possess the property of fungibility. shoes.
- Partnered with WhaleFin and STEPN for the initiative.
- NFT holders will be able to access exclusive benefits.
- For STEPN, a Solana-based M2E app, this is a unique deal.
Club Atlético de Madrid, one of Spain’s longest-running football clubs, is racing towards NFTs non-fungible token, a unique non-interchangeable piece of digital content that is stored on a distributed ledger (blockchain). with a first collection of tokenized shoes.
The renowned Spanish football franchise announced este jueves una nueva asociación con el intercambio de criptomonedas, WhaleFinand the platform a place to buy, sell and store cryptocurrencyMove-To-Earn (M2E), STEPN to launch a series of NFT sports shoes. The digital digital technologies are these electronic tools that have the ability to generate, store or even process data. footwear will have utility and will provide benefits to both the users ofWhaleFin y STEPN as well as to the fans of Athletic.
With more than 110 years of history, the association represents a first incursion of the Atlético de Madrid in the Web3 and NFT space, a step that other sports clubs around the world have already taken in the quest to create new experiences and links with their fans. In this regard, Íñigo Aznar, commercial director of the team, commented:
The alliance with WhaleFin opens up a new world of possibilities for the club and for our fans around the globe, said Íñigo Aznar, commercial director of Atlético de Madrid. Exploring new ways to get in touch with our supporters and with communities like STEPN allows us to discover day by day the new options that Web3 offers us.
NFT shoes with exclusive benefits
According to a press release The collection will consist of a total of 1,001 NFT football cleats that will be divided into three categories according to their rarity and scarcity: ‘Common’, ‘Uncommon’ and ‘Rare’. In each case, the designs will allude to the sports team, recalling their victories, stadiums and even honoring their fans.
Owners of NFT cues will have the opportunity to receive rewards on the platform.WhaleFinas well as exclusive Atlético benefits. According to the official notice, cardholders will automatically participate in a raffle to win experiences such as trips and hotel nights, as well as tickets to a team match at the Cívitas Metropolitano.
In addition, collectors with ‘Uncommon’ shoes will receive an official t-shirt of the Atlético de Madrid while those with ‘Rare’ NFTs will have access to autographed jerseys from the team captains.
The digital shoes will also be useful for the users of STEPN M2E (move to earn), an application that gives rewards to its users based on their physical activity. Based on Solana the platform fitness requires users to have NFT sneakers to qualify for cryptocurrency cryptocurrencies are digital currencies that use cryptographic technologies to secure their operation. rewards.
NFT shoes will be available to shoppers within the application. STEPN. A first run of 200 collectibles will be released on August 26th, 180 of which will be distributed throughWhaleFin. The rest will be launched in the M2E app.
Those interested in obtaining the tokenized shoes from the Atletico must be registered on the platform ofWhaleFinfrom where you will be able to get a ticket of participation. The press release did not provide details on the pricing of the collectibles, although the Atletico assured that 10% of the sales will go to his foundation that has philanthropic programs.
Atletico rushes to Web3 in unique deal for STEPN
The movement adds to the Atletico to the list of football clubs looking to expand into new technologies. Acclaimed franchises such as FC Barcelona , Real Madrid y Paris Saint-Germain are among those that are already actively exploring digital assets and the potential of the Web3 .
While this represents a first step towards NFT for the Madrid club, it is not their first partnership with an industry player. Blockchain a distributed ledger system. A sequence of blocks, or units of digital information, stored consecutively in a public database. The basis for cryptocurrencies. . In 2019, the Atletico had positioned itself as the first Spanish soccer team in partner with Partners.com the fan platform tokens . That deal allowed the club to launch its own fan cryptocurrency, called ATM.
For platforms such as STEPN, on the other hand, the partnership represents a first deal of its kind with a world-renowned sports team. The app has been growing in recent months in the midst of the M2E boom a revamped version of the game modelPlay-To-Earn. STEPN reporter USD $122.5 million in earnings for the second quarter, as reported by CoinDesk .
“ This partnership with WhaleFin and Atlético de Madrid will offer a unique experience to fans around the world. It is an unprecedented agreement for STEPN. “noted Mable Jiang, of STEPN who added that the collaboration follows the company’s goal of connecting physical activity with the Web3 space and providing tangible rewards, while showcasing the utility of NFTs.
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Article by Hannah Estefania Perez / DiarioBitcoin
Imagen de Unsplash published in Canva