The British bank HSBC enters the Metaverse by partnering with The Sandbox.
El banco HSBC is the new institution that wants to enter the multiverse, and for this purpose it has partnered withThe Sandbox.
HSBC Holdings plc (for its acronym in English ofThe Hong Kong and Shanghai Banking Corporation)is a British multinational banking and financial services company headquartered in London. It is considered the eighth largest bank in the world by assets and the second largest in Europe, behind the BNP Paribas.
It is worth noting that until recently he seemed to be a deadly enemy of cryptocurrencies. Several times he said that he was not interested in this world at all. For example, in April 2021 prohibited its customers from buying shares in Microstrategy through your entity, given the adoption of Bitcoin the biggest and most popular cryptocurrency in the world. It is a decentralized digital currency that enables users to make trustless peer-to-peer transactions. for this company and in May 2021 he said explicitly “no” to Bitcoin as an asset because of its volatility. That’s just to name two of their many actions against crypto.
But now he says “yes” to the metaverse. As we said, he partnered with The Sandbox seeking “become the first global bank to enter the metaverse”.
However, it is not, as such, the first, given that in February already the bank JPMorgan announced the opening of a salon in the metaverse of Decentraland . EnThe Sandbox yes it would be the first.
HSBC in the metaverse
According to a press release fromThe Sandbox, subsidiary ofAnimoca Brandsreported that the new partnership will enable the banking giant to “open up a wealth of opportunities for virtual communities around the world to interact with global financial service providers and sports communities in The Sandbox metaverse”. “.
HSBC will purchase virtual real estate in the metaverse in the form of LAND. It will use it to connect and interact with sports, e-sports and gaming enthusiasts, read the statement. Speaking on the matter was the director of marketing at HSBC for the Asia-Pacific region:
“The metaverse a metaverse is a digital universe that contains all the aspects of the real world, such as real-time interactions and economies. It offers a unique experience to end-users. is how people will experience Web3, the next generation of the Internet, using immersive technologies such as augmented reality, virtual reality and extended reality. Through our partnership with The Sandbox, we are tapping into the metaverse, allowing us to create innovative brand experiences for new and existing customers.”
For his part, Sebastien Borget, COO and co-founder ofThe Sandbox, he said: “Nos complace ver que instituciones grandes y confiables como HSBC se unen al metaverso abierto de The Sandbox y adoptan la cultura de Web3, conectándose con los usuarios a través del entretenimiento, los juegos y la experiencia de usuario. Creemos que este es el comienzo de una adopción más amplia de Web3 y el metaverso por parte de las instituciones que impulsan las experiencias de marca y el compromiso dentro de este nuevo ecosistema”.
The Sandbox has been among the leaders in terms of metaverse adoption in the cryptocurrency cryptocurrencies are digital currencies that use cryptographic technologies to secure their operation. space, with multiple major partnerships in recent months.
For its part, HSBC, despite his rejection of cryptocurrencies, has been interested in the technology. In December 2021, he willasoció con Wells Fargo to use Blockchain a distributed ledger system. A sequence of blocks, or units of digital information, stored consecutively in a public database. The basis for cryptocurrencies. to settle foreign exchange businesses that allow customers to trade cryptocurrencies for fiat money or other cryptocurrencies. transactions .
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