Binance is the first cryptocurrency exchange businesses that allow customers to trade cryptocurrencies for fiat money or other cryptocurrencies. to partner with the organizers of the iconic music award show. However, it is not the Grammys’ only crypto partner.
The world’s largest cryptocurrency exchange is opening its place on the red carpet.
Binance the world’s largest crypto-exchange by trading volume, has signed a partnership agreement with Recording Academy (the Recording Academy), the body in charge of organizing the prestigious annual music awards, Grammy . As a result, the company will sponsor the 64th Annual Grammy Awards and Grammy Week, which will be held in April.
The agreement has made Binance in theprimera plataforma comercial de criptomonedas en patrocinar los Grammy the Recording Academy said in a press release. communiqué . The exchange joins a list of renowned sponsors that includes such companies as IBM , Mastercard y Hilton .
“ Music’s biggest night would not be possible without each and every one of our partners. With your participation, we are able to celebrate the music community and its creators in a new and exciting way that has never been done before. “, said Adam Roth, senior vice president of partnerships and business development for Recording Academy .
Binance to bring Web3 solutions to the music awards
The platform a place to buy, sell and store cryptocurrency will now take center stage in Hollywood during the music awards ceremony, which will take place in Las Vegas on April 3. First held in 1959, the Grammys are meant to honor the best musical performances of each year. They are one of the four most important annual music galas in the United States.
But the agreement with Binance extends beyond the opportunity to position the brand at one of the largest broadcast events in the country. According to reports, the company could help bring a variety of Web3 technology solutions and experiences to the events and projects of the Recording Academy.
“ Binance to bring Web3 technology solutions to the Academy “ reads the organization’s official statement. Although no further details about the agreement have been provided, the co-chairman of the Recording Academy Panos Panay, said that this could include the development of new monetization channels and the creation of new experiences for music fans. The media Cointelegraph quoted Panay’s statements:
As a leading player in the cryptocurrency cryptocurrencies are digital currencies that use cryptographic technologies to secure their operation. and blockchain a distributed ledger system. A sequence of blocks, or units of digital information, stored consecutively in a public database. The basis for cryptocurrencies. space and with its community-centric approach, Binance is the perfect partner for the GRAMMYs and our mission to empower music people around the world.
For his part, the co-founder of Binance Yi He, he added in a statement quoted by CoinDesk : “ Starting with the Grammys, we are excited to work with the Recording Academy to bring new experiences powered by Blockchain and all the wonderful things that Web3 technology can bring to entertainment. “.
Los Grammys en cripto y cripto en todos lados
This isn’t the Grammy organizer’s first foray into digital digital technologies are these electronic tools that have the ability to generate, store or even process data. assets. In November of last year, Recording Academy took an important step in the sector after partnering withOneOfa market an area or arena, online or offline, in which commercial dealings are conducted. of tokens non fungible in cryptocurrency, fungibility is when a coin or token can be replaced by any other identical coin or token. (NFT) backed by record producer, Quincy Jones. The partnership aimed to issue an NFT non-fungible tokens (NFTs) are cryptocurrencies that do not possess the property of fungibility. collection on the blockchain. Tezos which served to commemorate the awards Grammy of the years ’64, ’65 and ’66.
OneOf is included again this year among the list of official sponsors of the 2022 Grammys, according to the official release.
The news of partnership between Binance and the Recording Academy comes amid a larger trend of deals between crypto industry firms and world-renowned events. Recently, the Super Bowl, the final celebratory event of the NFL championship in the United States, was packed with advertising from industry firms, including. Coinbase, FTX y Crypto.com . The latter company also broke into the Oscar Awards with an advertisement, just before the viral slap.
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Article by Hannah Estefania Perez / DiarioBitcoin
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