Unlike digital images popularized in the form of digital collectibles, Colombian opted to bundle the special edition physical glasses with a NFT non-fungible tokens (NFTs) are cryptocurrencies that do not possess the property of fungibility. to guarantee its authenticity. The copies were so popular that the 30 units released were sold out in less than 18 hours.
Everything seems to indicate that the fashion of the NFT is coming to some of the most well-known commercial brands, as they are Postobón, one of the most recognized soft drink companies in Colombia, announced that one of its flagship products launches its collection of digital items in commemoration of its 100th anniversary.
Colombian launches limited edition eyewear backed by NFT
This is the popular drink “Colombiana, La Nuestra” one of the most iconic of the South American country, which launched a limited edition of 30 glasses/glasses made with recycled bottle caps, which in turn are duly certified and minted with their respective non-fungible token. NFT which acts as a virtual certificate of ownership/authenticity.
According to several published reports, Colombiana’s leap into the NFT comes hand in hand with the local startup Sajú, which is especially dedicated to the production of glasses and accessories made from recyclable items, which this time proposed to launch this curious line of limited items backed with digital certificates.
In this regard, the brand manager for Colombian, Marcela Gómez Gonzales, commented:
“We wanted to take a new step in the virtual world with Colombiana and we found in Sajú and La Valentina, the best allies to create from recycling unique, iconic glasses, completely representative of our brand in its colors and identity, made with lids that are given a new use. In this way, we create a cult piece with the guarantee of authenticity and value given by the NFT”.
For his part, the CEO of Sajú, Juan Pablo Pradilla, said:
“We are proud to work with a Colombian brand, a great reference in the country. It was incredible to see how, in our social networks, without saying the name of the brand, our followers quickly identified Colombiana in these glasses. That shows the great bond that the brand has with us. The design had a great reception, which, as entrepreneurs, is a great boost to continue working on what we are passionate about”.
Las gafas en cuestión fueron bastante populares, ya que las 30 unidades lanzadas al mercado y respaldadas como NFT sold out in less than 18 hours.
NFT beyond the virtual plane
Although nowadays the NFT are very popular in the form of digitized works of art, the approach they have given to the Colombian y Sajú well would represent a different perspective for digital collectibles, as they would be associated to a physical good and work as a certificate of authenticity to rescue the uniqueness of such an item.
Therefore, this first step to Postobón y Colombian is a little bit a bit is a basic unit of information in computing. different from the popular market an area or arena, online or offline, in which commercial dealings are conducted. of the NFT, which would be much more closely associated with collections such as the Bored Ape Yacht Club o los CryptoPunks, whose articles are sold for quite substantial amounts on specialized platforms.
In relation to the latter, recently published reports highlight that the market of the NFT could be falling in a rather hasty manner, a situation that analysts point to as a possible bursting of a financial bubble, which would have had its peak during the second half of 2021.
Regarding Postobón, the company declares about its foray into the NFT the following:
“This new milestone for one of the brands in its portfolio a collection of cryptocurrencies or crypto assets held by an investment company, hedge fund, financial institution or individual. represents the opportunity to advance its commitment, with the promotion of the circular economy and connect more and more with the digital digital technologies are these electronic tools that have the ability to generate, store or even process data. and virtual world, generating brand experiences with environmental value and differentiation.”
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Version by Angel Di Matteo / DiarioBitcoin
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