Soccer superstar Cristiano Ronaldo signed a deal with the Binance exchange to launch NFT to attract his fans to Web3.
- Footballer Cristiano Ronaldo and Binance signed a multi-year agreement.
- Together they will launch several NFT collections.
- The idea is to invite football fans to enter the Web3.
World-renowned soccer star Cristiano Ronaldo has signed a sponsorship deal with cryptocurrency cryptocurrencies are digital currencies that use cryptographic technologies to secure their operation. exchange Binance .
According to a press release published this Thursday, Ronaldo and Binance have started “ an exclusive NFT non-fungible tokens (NFTs) are cryptocurrencies that do not possess the property of fungibility. partnership “The intention will be to bring the sports community into the crypto-space through global campaigns to promote the use of cryptocurrency in the sport. tokens no fungibles (NFT).
The acclaimed Portuguese-born footballer, who plays as a striker in theManchester United Football Club, compartió la noticia con sus 101 millones de seguidores en Twitter. “ Proud to partner with Binance. Together we will give you the opportunity to own an iconic piece of sports history. “ he wrote. “ Let’s change change — a concept relevant to cryptocurrencies that use the UTXO model — is the number of coins sent back to a user after they use their unspent outputs to initiate a transaction. the NFT game “.
Proud to be partnering with @binance
Together we’ll give you the opportunity to own an iconic piece of sports history.
– Cristiano Ronaldo (@Cristiano) June 23, 2022
Como parte del acuerdo con el exchange businesses that allow customers to trade cryptocurrencies for fiat money or other cryptocurrencies. world’s largest digital digital technologies are these electronic tools that have the ability to generate, store or even process data. asset management company, Ronaldo will create a series of exclusive NFT collections which will be released for sale on the platform a place to buy, sell and store cryptocurrency Binance NFT . The first series, which will feature designs created in collaboration with the athlete, is expected to be released later this year.
Other details of the agreement were not disclosed in the statement.
Binance and Ronaldo are now partners
The CEO and founder of Binance , Changpeng Zhao, praised Ronaldo’s sporting achievements in the statement. ” He is one of the best soccer players in the world and has transcended sports to become an icon in multiple industries. “, he said about the footballer.
“ We are thrilled to provide fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of the iconic sport’s history. “Zhao added. The athlete, for his part, also commented on the announcement, expressing his enthusiasm for the new partnership:
My relationship with the fans is very important to me, so the idea of providing unprecedented experiences and access through this NFT platform is something I wanted to be a part of. I know fans will enjoy the collection as much as I do.
This is not the reputed sportsman’s first foray into the digital asset and NFT space. Last year, Ronaldo became the first professional football player to be rewarded with cryptocurrencies . At that time, the platform Partners.com a partner of several football teams, awarded 770 Fan Tokens of the Juventus () for his 770 goals in official matches.
The agreement between Binance and Ronaldo comes at a boom time for sports associations and cryptocurrency platforms. Several teams and events in the NBA have signed strategic agreements with exchanges such as Coinbase is an American company that operates a cryptocurrency exchange platform. , Crypto.com y FTX and the Binance is already listed as a sponsor of world-class sports teams including The Selection argentina .
The trend is not limited to the sporting sphere. Agreements between exchanges of cryptocurrencies and internationally renowned events have also grown as companies look to bring the asset class into the mainstream. FTX sponsored recientemente la Gala del Festival de Cine de Cannes y Binance had already sponsored the Grammy Awards of this 2022.
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Article by Hannah Estefania Perez / DiarioBitcoin
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