The successful Italian luxury sports car brand is exploring NFTs non-fungible token, a unique non-interchangeable piece of digital content that is stored on a distributed ledger (blockchain). for fans in partnership with Velas.
The luxury sports car company, Ferrari is entering the universe of the tokens (NFT) with a new partner Blockchain a distributed ledger system. A sequence of blocks, or units of digital information, stored consecutively in a public database. The basis for cryptocurrencies. .
Ferrari announced Monday that it has signed a multi-year deal with the Switzerland-based blockchain firm, Velas Network a network refers to all nodes in the operation of a blockchain at any given moment in time. . According to a official press release of the automaker, the agreement provides for the “ creation of exclusive digital digital technologies are these electronic tools that have the ability to generate, store or even process data. content for fans “.
It also makes Velas in the main sponsor of the Ferrari Esports electronic sports, commonly known as e-sports, is a term used for digital gaming competition, in which players battle against each other in an individual or team-based format often in a competition or event that offers huge monetary rewards to the winners. Some e-sports games are also available in a single-player mode. Series and the eSports team of Ferrari competing in the F1 Esports Series The official digital championship that includes all the teams participating in the FIA Formula 1 World Championship.
We end this year beautifully at high speed.???????? Velas Blockchain introduces a new multi-year partnership with @ScuderiaFerrari .
Flying to the moon a situation where there is a continuous upward movement in the price of a cryptocurrency. Often used in communities to question when a cryptocurrency will experience such a phenomenon, saying “When moon?” It is usually combined with “When Lambo?” on a red rocket. Evviva!????????
????Read the full press release here: https://t.co/RgWsCT8Kg4pic.twitter.com/EGemAl1ViY
– Velas (@VelasBlockchain) December 27, 2021
Ferrari partners with Velas
While Ferrari did not elaborate on the type of “ digital content “that the team will be creating for them Vela , el statement hinted that this could include NFT non-fungible tokens (NFTs) are cryptocurrencies that do not possess the property of fungibility. . The Maranello, Italy-based company described Velas as a leading firm in the digital assets space and Blockchain and emphasized his focus on NFTs.
Velas Network AG […] is renowned for the creation and integration of cutting-edge digital products and services. A global player in the blockchain and NFT sector, Velas has distinguished itself for the performance and innovation of its services and its technological leadership, characteristics that unite it with the Maranello team.
For his part, Mattia Binotto, the general manager and director of the team Scuderia Ferrari added that the election of Velas as a new premium partner responds to the values such as innovation and the performance of technologically advanced products and services, which are shared by both companies.
“ We are pleased to start this partnership with Velas Network AG, a company that makes innovation and performance the hallmark of technologically advanced products and services: these are all values that unite us and that led us to choose Velas as one of our Premium Partners. “, says Binotto.
The co-founder and CEO of Velas Farhad Shagulyamov, also noted that the agreement with the firm will allow it to exhibit “an innovative variety of pioneering blockchain technology and associated products. […] at the pinnacle of motor racing “.
Luxury cars enter the NFT sphere
Everything seems to indicate that Ferrari could soon launch its first NFT collection using the NFT technology platform. Velas .
The Italian car company’s foray into the digital collectibles space follows initiatives by other well-known car brands in the space. As reported by DiarioBitcoin the famous Italian brand and manufacturer of luxury sports cars, Lamborghini launched an NFT series in August composed of some of the tokenized pieces from the Museum. Ferruccio Lamborghini .
Meanwhile, others like DeLorean Motor Company (DMC) y Porsche have also entered the NFT industry this year with their own digital collections. These brands are also joined by racing brands such as the popular Formula 1 team. McLaren and the famous 24 Hours of Le Mans who have also entered the NFT game.
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Article by Hannah Estefania Perez / DiarioBitcoin
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