Frida Kahlo’s art finds a permanent home in the Decentraland metaverse during Metaverse Art Week.
- Mexican artist Frida Kahlo has a place in the metaverse
- The Decentraland metaverse presented art and memorabilia by the artist.
- It is a digital replica of the “Red House”.
Mexican painter Frida Kahlo, born in 1907 and died in 1954, was the author of 150 works, almost all self-portraits, and if she was famous during her lifetime, she was even more famous after her death. Her art has become iconic and has thousands of admirers around the world.
Now, her fans can have her in the metaverse. In addition, they will be able to get closer to many parts of her life that are lesser known.
The art, artifacts and untold family stories of world-renowned Mexican painter Frida Kahlo are being digitized and uploaded into the metaverse.
The family of painter Frida Kahlo released never-before-seen art and memorabilia linked to the artist in the metaverse. The content debuted in a permanent exhibition during the Third annual Metaverse a metaverse is a digital universe that contains all the aspects of the real world, such as real-time interactions and economies. It offers a unique experience to end-users. Art Week in Decentraland, which took place from August 24th to 28th.
Users of the metaverse can experience the art, along with personal anecdotes told by close refers to the closing price; similar to the same term used in stock trading. family members in a digital replica of the “Red House”. The house represents the real-life version of the family-owned Casa Roja, which is located in Mexico City.
It is worth noting that Frida had two houses in Coyoacán: the famous Blue House where she lived with the painter Diego Rivera and which is probably the most visited museum of her work, and theCasa RojaIt shows another more intimate life of the artist, because it was the space she shared with her sisters.
Red House in metaverse
In the Red House’s version of the metaverse, each room represents little-known parts of the artist’s life before her infamous relationship with Mexican painter Diego Rivera.
Luke McFarlane, co-founder of Ezel, the company responsible for the archival materials, told Cointelegraph:
“The first 20 years will be represented in this house. It sets out many of his struggles and adversities, but also his drive and passion for life; between polio, coming of age and a major bus accident.”
A friend of the Kahlo family and co-founder of Donkey Pedro Quinzaños Cancino, said to Cointelegraph in an interview that the family had reservations about releasing certain personal information to the public.
“When I started talking to Mara [Frida Kahlo’s great-grandniece], there was some resistance a certain price limit that the crypto in question will rarely, if ever, exceed. from the family.” .
However, the effects of the global pandemic and private developments within the family prompted them to want to approach this technology. Quinzaños said he immediately saw an opportunity where blockchain a distributed ledger system. A sequence of blocks, or units of digital information, stored consecutively in a public database. The basis for cryptocurrencies. could be useful.
“Blockchain is a perfect tool to really lock in the real story of the family and publish it without having any changes by the media or third parties.”
Ezel’s founders said they collected about 800 different pieces that belonged to Frida, including sketches, original art and other objects used in Kahlo’s daily life. Each piece of content is scanned using high-resolution image capture tools, which require at least 30 different images and videos.
Metaverse technology and interactive experiences provide the opportunity for a new engagement with Frida’s art. As Quinzaños explains, the real-life Casa Roja is a private family residence. Aside from the metaverse version, they don’t want the real one to become a museum.
Esto es diferente a la Casa Azul (Casa Azul), que recibió más de medio millón de visitantes cada año antes de la pandemia.
Donkey said that, for now, storytelling and archiving is the top priority so that users can interact with culture and art in a more meaningful way. “different and totally immersive way”.
Other projects are coming
“We are thrilled to partner with Decentraland to bring Frida Kahlo’s family home, The Red House, to the metaverse. This experience will uncover many untold stories and memories about Frida Kahlo’s challenges and triumphs that add depth to her exceptional life as an artist. The Red House is the first of many exciting projects Ezel.Life will offer to digital digital technologies are these electronic tools that have the ability to generate, store or even process data. audiences worldwide, including immersive experiences at the UNESCO World Heritage sites of Teotihuacan and Chichen Itza. Quinzanos said.
“We look forward to sharing our deep portfolio a collection of cryptocurrencies or crypto assets held by an investment company, hedge fund, financial institution or individual. of unique content as we execute our mission to bring time, culture and humanity to Web3.”
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