Although the soccer star will promote a cryptocurrency cryptocurrencies are digital currencies that use cryptographic technologies to secure their operation. company, the USD $20 million deal does not appear to involve digital digital technologies are these electronic tools that have the ability to generate, store or even process data. assets.
The living legend of football, Lionel Messi, will now be the face of a cryptographic company.
Socios.com, the platform specialising in fan tokens, announced on Tuesday that Messi will become the firm’s first official global ambassador after signing a multi-year deal. According to reports, the club’sParis-Saint Germain and captain of the Argentinian national team, he closed a USD $20 million agreement to promote the platform a place to buy, sell and store cryptocurrency for the next three years.
“ Fans deserve to be recognized for their support. They deserve opportunities to influence the teams they love. “Messi commented on the partnership in a statement quoted by Reuters .
Socios.com exists to enhance the fan experience, to enable fans to ‘be more’. I am proud to join Socios’ mission to create a more connected and rewarding future for fans around the world.
Together we can do more. Together we can be more.
– Socios.com (@socios) March 29, 2022
The first global ambassador for Partners
As part of the new agreement with Partners Messi will take part in an advertising and promotional campaign for the platform in the run-up to the Qatar World Cup, which kicks off in November.
While other details were not disclosed, Reuters reported that the Messi’s new role as ” ambassador “The platform does not include a payment in cryptocurrencies. The media outlet revealed citing a source close refers to the closing price; similar to the same term used in stock trading. to the deal.
Messi has received cryptocurrencies as part of other previous deals. As reported by DiarioBitcoin when the player transferred from Barcelona al club Paris-Saint Germain last August, received a ” large amount ” of tokens from fanatics of Partners as part of his registration fee. The athlete has also successfully dabbled in non fungible in cryptocurrency, fungibility is when a coin or token can be replaced by any other identical coin or token. tokens (NFT) .
The Argentine player is the latest recognized athlete to enter the digital currency currency is a medium of exchange that defines value. space, and it comes amid a larger trend of the sports industry to cross over into this sector. Sports personalities such as NFL players, Tom Brady and Odell Beckham Jr . as well as NBA star LeBron James, have entered the space; some have even opted to take their salary or part thereof in Bitcoin the biggest and most popular cryptocurrency in the world. It is a decentralized digital currency that enables users to make trustless peer-to-peer transactions. or other cryptocurrency.
Partners for its part has signed further agreements with more than 130 sports organizations, including the creation of fan tokens. Among them are a number of renowned clubs such as the Barcelona , Paris Saint-Germain, la Juventus and theManchester City.
The platform offers teams the creation of network-based tokens (cryptocurrencies). Ethereum a decentralized open-source blockchain with smart contracts functionality. which allows fans to vote on small decisions within their team’s communities. Similar to the tokens In addition to the decentralized decentralization refers to the property of a system in which nodes or actors work in concert in a distributed fashion to achieve a common goal. finance governance in the world of cryptocurrencies, governance is defined as the people or organizations that have decision-making powers regarding the project. system (DeFi), fan tokens also offer fans rewards and exclusive access to their team’s merchandise, training and games.
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Article by Hannah Estefania Perez / DiarioBitcoin
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