This is the first time Manchester City will have a cryptocurrency cryptocurrencies are digital currencies that use cryptographic technologies to secure their operation. company as its official sponsor.
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OKX previouslyOKEx, has joined the growing list of cryptocurrency exchanges partnering with big-name sports teams. The company announced Friday a partnership withManchester City (MCFC) which makes it the first official partner and sponsor of the crypto-space of the champion of the Premier League English.
El exchange businesses that allow customers to trade cryptocurrencies for fiat money or other cryptocurrencies. announced the association through a press release that was shared on Twitter. The agreement is the first foray of OKX in football sponsorship and will bring you a presence in the stadium. Etihad Stadium of the club.
OKX y MCFC trabajarán juntos para promover la inclusión y la innovación entre nuestras respectivas comunidades de millones de personas en todo el mundo.
#OKX teams up with@ManCity ???? ????
⚽️ We’re excited to announce our partnership with EPL Champions Manchester City!
???? Together, we will champion the community spirit that football and #crypto share.#OKXxManCity#partnership
– OKX (@okx) March 4, 2022
The association “ will cover Manchester City’s men’s and women’s teams, as well as the club’s eSports electronic sports, commonly known as e-sports, is a term used for digital gaming competition, in which players battle against each other in an individual or team-based format often in a competition or event that offers huge monetary rewards to the winners. Some e-sports games are also available in a single-player mode. operations. “, dijo la empresa en un comunicado. However, there are few details about the deal and the amount paid is unknown. OKX We only know that it will be a partnership ” multiannual ”.
El director de operaciones de City Football Group Roel De Vries, the parent company of the football team, commented on the matter:
“ Nos complace dar la bienvenida a OKX como socio oficial del Manchester City hoy, ya que se aventuraron en el mundo de los deportes. The new partnership aligns with our shared values of innovation, drive for success and being at the forefront of our respective industries. Their broad and inclusive approach to targeting diverse audiences resonates with our approach.”
Sports clubs and the crypto industry shake hands
Sponsorship deals between sports clubs and cryptocurrency companies have become increasingly prevalent as the professional sports sphere looks to explore new technology trends. In February, local rival MCFC, Manchester United, signed a sponsorship agreement with Tezos valued at about $27 million a year, according to reports.
The exchanges Crypto.com y FTX have been leading agreements within the sports industry. The first partnered with with LeBron James of LA Lakers y compró the naming rights to the club’s home pitch, now known as the Crypto.com Arena . Meanwhile, FTX signed a USD $10 million deal to sponsor the Golden State Warriors and the team’s superstar, Steph Curry, is on the list of ambassadors and shareholders of the exchange.
Based in Seychelles and more than 20 million users worldwide, OKX es el segundo intercambio de criptomonedas más grande del mundo por volumen de operaciones al contado, according to data from CoinGecko .
The news of partnership with OKX occurs shortly after Manchester City diera un salto al metaverso. Last month, the British club signed a three-year deal with the tech giant.Sony Corporation to build a virtual replica of your Etihad Stadium in the metaverse. The professional team already had joined Socios.com last year to launch their fan token a digital unit designed with utility in mind, providing access and use of a larger crypto economic system. .
Just a few weeks ago the Spanish soccer giant FC Barcelona the second most valuable football club in the world, announced plans to create its own cryptocurrency . The club is also planning to launch a NFT non-fungible tokens (NFTs) are cryptocurrencies that do not possess the property of fungibility. series and is looking at the metaverse.
- Argentina’s national football team now counts Binance as its official sponsor
- Bitso is the new sponsor of Brazilian football team São Paulo FC
- Manchester City announces partnership with Superbloke to create collectible digital digital technologies are these electronic tools that have the ability to generate, store or even process data. football cards using blockchain a distributed ledger system. A sequence of blocks, or units of digital information, stored consecutively in a public database. The basis for cryptocurrencies. technology
Sources: OKX Announcement , CoinDesk , CryptoPotato ,
Article by Hannah Estefania Perez / DiarioBitcoin
Imagen de Unsplash
