Alex Coin 
McDonald’s applied for twelve brands related to virtual restaurants in the Metaverse, which will be able to sell virtual food and beverages to serve as meeting places.
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Will you also be able to eat a BigMac a quarter-pounder with cheese, some fries, a few McNuggets, Will we be able to buy a virtual happy box?
Apparently the multinational fast food giant couldn’t resist the temptation and decided that it won’t be left behind and will also settle, like many other companies, in the multiverse.
This became known because a dozen applications for trademarks registered in the United States Patent and Trademark Office, U.S. Patent and Trademark Office, U.S. Patent and Trademark Office, USAPT The applications, released on February 4, concern virtual restaurants, virtual cafes, logos for the virtual world and other virtual services. The applications include downloadable material, such as virtual food and beverages, tokens no fungibles, as well as digital digital technologies are these electronic tools that have the ability to generate, store or even process data. meeting places where users can socialize.
McDonald’s Patent Examples
For example, one of the patents serves to leave protected the logo with the M for McDonald’s . Ali dice: “ This trademark registration is intended to cover virtual food and beverage product categories. Downloadable multimedia files containing illustrations, text, audio and video files and non-fungible tokens”.
The name McDonald’s is protected for: “ The registration of the trademark MCDONALD’S™. is intended to cover the categories of operation of a virtual restaurant with real and virtual products, operation of a virtual restaurant online with home delivery”.
In addition, the iconic U.S. fast food chain also included its branded McCafe in the trademark registration for the metaverse a metaverse is a digital universe that contains all the aspects of the real world, such as real-time interactions and economies. It offers a unique experience to end-users. in several applications. Two of them state:
“The MCCAFE™ trademark registration is intended to cover the categories of operating a virtual restaurant with real and virtual products, operating a virtual restaurant online with home delivery service.
The MCCAFE™ trademark registration is intended to cover virtual food and beverage product categories. Downloadable multimedia files containing illustrations, text, audio and video files and non-fungible tokens”.
A lawyer realized
As told by Finbold, the founder of G erben Intellectual Property, a law firm specializing in trademark law, Josh Gerben, was the first to draw attention in Twitter on McDonald’s applications for new trademarks .
The lawyer pointed out that the trademarks indicate that the burger company could offer from “a virtual restaurant with real and virtual products”. hasta “ a virtual restaurant with home delivery”.
A few days ago, Disney also patented technologies for theme parks in the multiverse. . No doubt the big companies do not want to miss their little plot in the virtual terrain.
Sources: McDonald’s patents, Finbold, archivo
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