Meta is testing features for the sale of digital goods in its metaverse

A select group of Horizon Worlds users from Meta will be able to start selling digital experiences and items from their virtual worlds.

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The social media giant Meta (antes Facebook ) has begun testing new features to allow creators of its social metaverse a metaverse is a digital universe that contains all the aspects of the real world, such as real-time interactions and economies. It offers a unique experience to end-users. platform, Horizon Worlds can sell virtual goods and earn money.

According to reports, the company has started to test a set of tools for the sale of ” digital digital technologies are these electronic tools that have the ability to generate, store or even process data. assets and experiences “ among a group of selected users of Horizon . According toThe VergeThe idea is that creators can monetize from their virtual worlds by selling everything from access to a VIP section to virtual items like jewelry or a basketball.

Creators who participate in the testing program could also receive rewards for using the new tools and building their virtual worlds, added the media outlet, which spoke with Meaghan Fitzgerald, director of product marketing at Horizon . The bonus initiative appears to be part of a $10 million fund for creators that launched Meta in October.

The CEO of Meta , Mark Zuckerberg, announced the feature during an event with Vidyuu Studios as reported by TechCrunch , who quoted the founder’s statements:

If you simply imagine some future metaverse at some point, clearly the ability to sell virtual goods and be able to take them with you from one world to another will be an important part of it. But first, there has to be things that people want to buy for the economy to work.

“ Monetization of creators is really important, because everyone should be able to support the opposite of Resistance, it is a threshold that crypto’s price doesn’t fall below. themselves and make a living building these amazing experiences. “, Zuckerberg added later.

Horizon tests sales features

Initially calledFacebook Horizon, Horizon Worlds is an online virtual reality video game released by Meta by the end of 2021. Available to those 18 and older in the U.S. and Canada, playable with VR virtual reality (VR) technology is used to simulate an immersive artificial world that can mimic or transcend reality. V headsets, including the flagship headset Quest de Meta . Within the platform, users can socialize and explore worlds in the form of 3D avatars.

As reported byThe VergeThe tests of Meta to allow in-app purchases within its metaverse platform a place to buy, sell and store cryptocurrency follows in the footsteps of others of its kind, such as Roblox y Rec Room which already allow their creators to sell virtual goods. However, the pilot program does not come without a handsome percentage of profits for Meta .

According to the media, the company will take a fee of 25% of the virtual experiences and items that creators sell. in your digital space, in addition to any platform fees charged by your own stores or third-party platforms. “ We believe it is a very competitive rate in the market. “, he said in this regard Vivek Sharma, vice-president of Horizon de Meta .

Con 300.000 usuarios activos para febrero y más de 10.000 mundos virtuales, Horizon Worlds seems to be seeing a moment of expansion in its platform. Recently Wendy’s became the first big-name brand to introduce its virtual experience, called ‘. Wendyverse ‘, within that platform.

Part of the ‘Zuck bucks’ project?

The news comes shortly after some of Meta’s plans leaked about the development of “ virtual currencies “for use in the applications of Meta . The most recent plans could be related to the project of the nicknamed “. Zuck bucks “.

Mark Zuckerberg seeks new revenue with ‘Zuck Bucks’, virtual currencies, NFTS non-fungible token, a unique non-interchangeable piece of digital content that is stored on a distributed ledger (blockchain). and more

According to sources who spoke toFinancial Times, “los usuarios de Facebook e Instagram ” could use the coins “as part of a suite of products designed to reduce” la ” dependence on advertising”. de Meta en el futuro metaverso. Si bien es improbable que estos tokens are based on Blockchain a distributed ledger system. A sequence of blocks, or units of digital information, stored consecutively in a public database. The basis for cryptocurrencies. The new social networks could be part of the company’s plans to offer more ways for creators to monetize and give more control and self-management to social network a network refers to all nodes in the operation of a blockchain at any given moment in time. users.