The TV channel introduced a new category for its awards. Video Music Awards which evaluates the best performances in the virtual world.
- MTV launches metaverse a metaverse is a digital universe that contains all the aspects of the real world, such as real-time interactions and economies. It offers a unique experience to end-users. awards category.
- The new category debuts at the VMA 2022 ceremony.
- Ariana Grande, BTS and Justin Bieber are among the nominees.
- Rewards offer a metaverse Roblox experience.
The metaverse comes through loud and clear in the famous musical celebration of MTV .
The TV channel that was a favorite of teenagers in the 80’s and 90’s, is entering the metaverse trend with the hand of Roblox . MTV, owned by the media company Paramount has submitted a new class for their famous annual awards event Video Music Awards (VMA), which honors the best music videos of the year.
For the first time in the history of the ceremony, a virtual environment category will be included for the best meta performance. Artists will now be eligible for the new category with Web3 encouragement. “Best Metaverse Performance”which joins the list of typical categories such as “Video of the Year”, “Artist of the Year” and “Song of the Year”.
Originating in 1984, the awards ceremony began as a recognition of the best music videos of the year. Over the years, the ceremony has gained the respect of the music industry, as well as an important place in popular culture. Renowned musical artists such as Madonna, Nirvana and Kanye West are among the past winners of the VMAs.
MTV: 2022 VMA Awards to be Held in the Metaverse
As part of the introduction of the new category, MTV has partnered with Roblox to hold a metaverse celebration.
Paramount announced last week the inauguration of the virtual experience of the VMAs on the virtual reality gaming platform. The experience includes three games, which will be added every Friday until the awards ceremony on Aug. 28, as reported by Wall Street Journal . Channel executives said the intention is to reach younger viewers.
“ One of the most exciting things is that it brings the VMA experience to people anywhere in the world. “Amy Campbell, director of marketing for the company, told Paramount Media Networks y MTV Entertainment Studios .
According to the report, the experience was created in collaboration with Super League Gaming , a game publisher who previously designed games for MTV and other MTV properties. Paramount . L Players can take advantage of opportunities to vote for the best performance in the metaverse by collecting tokens with the MTV logo throughout the experience and through the games.
People can vote for one of the six nominees for the “Best Metaverse Performance” category, which will reward the best virtual world performance. The nominees are: Rift Tour ft. Ariana Grande ( Fortnite ), Blackpink’s The Virtual ( PUBG Mobile ), BTS ( YouTube ), Charli XCX ( Roblox ), Justin Bieber – An Interactive Virtual Experience ( Wave ) y Twenty One Pilots Concert Experience ( Roblox ).
Now that you’ve seen the nominees for Best Metaverse Performance at the 2022 #VMAs … it’s time to VOTE for your fave!!!
– MTV (@MTV) August 13, 2022
Music and Web3 merge
Although it is the first association of MTV with Roblox is not its first foray into the metaverse, as the channel had previously created a virtual experience in Minecraft minecraft is a video game where players can essentially create and break apart different kinds of blocks in a three-dimensional world. as you remember WSJ . The experience in Roblox will be available until September 3.
For the awards of VMA de MTV whose audience has declined markedly in recent years, the movement towards the virtual world of Roblox could help boost views again, especially among younger audiences. It is worth noting, as highlighted by Cointelegraph that Roblox which has two acts nominated in the new category, is a very active virtual world with pop culture events, including concerts and festivals that has already partnered with other companies in the music industry.
The movement of MTV into the metaverse is the latest sign of the merging of the entertainment and music industries with the Web3. Musicians like Eminem, Snoop Dogg and the band Muse have immersed themselves in the NFTs, while others like Kiss have already registered to have their own metaverses, at the same time that platforms like Netflix y Spotify begin to explore technology.
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Article by Hannah Estefania Perez / DiarioBitcoin
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