While it’s unclear why Netflix decided not to enable these ad spaces to crypto companies, it’s not the first time they’ve closed these types of doors to companies in the industry.
- Netflix will not allow crypto advertising on its platform a place to buy, sell and store cryptocurrency
- New user plans will have advertising space
- At the time Facebook closed the door to this type of advertising.
- There are countries that are more stringent with advertising regulations for crypto companies.
Recently published reports claim that, the international streaming platform with more than 221 million active accounts, Netflix, will prohibit the broadcasting of advertising associated with crypto products and services in its new low-cost plans.
Netflix won’t open the door to crypto advertising
This was revealed in an article published by the mediaThe Sydney Morning Heraldwhich indicated that the streaming platform chose to reject advertising campaigns linked to politics, cryptocurrencies and gambling, closing the way to products for children and considering extending the ban to pharmaceutical companies.
The idea of opening a new low-cost plan with advertising space arises because of the fall seen since last year in the number of subscriptions, a measure with which Netflix seeks to increase its revenue after the closure of nearly 1,000,000 accounts over the last quarter. Reports indicate that this drop would be motivated by the arrival of other competitors in the space, which are attracting a greater number of people with offers that can be much more attractive.
Although the arrival of this new plan was planned for 2023, reports suggest that it will arrive from the beginning of November to a large number of countries, including the US, UK, Canada, Germany, France and many others.
Less space for crypto advertising
While many may find the measure announced by the government to be curious, it may seem Netflix, The truth is that for years crypto platforms have struggled to advertise their products and services in various media.
The most notable case that took place in 2018 was the refusal of Facebook to crypto advertising on the social network, a move that was partially reversed during 2019 with certain bans for campaigns ICO and advertising offers that might be controversial. More recently, the platform’s parent company, Meta, said that the crypto space is now much more mature, so it expanded the range so that more entities could access this service.
However, crypto advertising is also subject to regulatory frameworks depending on the country. This is further evidenced by the UK’s stance against companies in the sector, for which it has brought charges for advertising in public spaces and widely-circulated media.
On the other hand, we have also seen how traditional spaces have opened the door to companies in the sector. An example of this are the agreements in events such as the Super Bowl and tournaments of the FIFA for crypto advertising, where entities such asCrypto.com, Binancey Coinbase is an American company that operates a cryptocurrency exchange platform. have managed to take advantage of it.
- Meta expands Facebook crypto advertising options because “the cryptocurrency cryptocurrencies are digital currencies that use cryptographic technologies to secure their operation. landscape has matured”
- Thailand tightens rules for cryptocurrency advertising
- UK Advertising Standards Authority bans two commercials from Crypto.com exchange businesses that allow customers to trade cryptocurrencies for fiat money or other cryptocurrencies.
Article by Angel Di Matteo / DiarioBitcoin
Imagen de Unsplash