The digital toy platform a place to buy, sell and store cryptocurrency Cryptoys raised USD $23 million from a16z, Dapper Labs, Mattel and partnered with the latter company to transform their toys into avatars.
- Cryptotoys to create virtual Mattel toys
- The intention is to turn famous toys into avatars for games.
- The company raised USD $23 million in funding from a16z, Dapper Labs y Mattel.
The childhood of many is completely associated with toys from Mattel, like the icons Barbie y Hot Wheels The toys that you were looking forward to Santa Claus giving you at Christmas or that your family and friends gave you on your birthday. Well, now you won’t miss your beloved toys, because they will also be in the metaverse, thanks to the partnership between the toy manufacturer Mattel y Cryptoysa platform for playable non-fungible tokens.
Through the alliance, part of the intellectual property of the company will be transformed into Mattel, among which are the brandsHot Wheels, American Girl, Thomas the Tank Engine, Polly Pocket, Barbie yMasters of the Universe into playable avatars inCryptoys. Now then, It was not specified which of these specific brands will be part of the association, if only some or all of them.
“We set out to reimagine what the concept of a ‘toy’ really is and how digital digital technologies are these electronic tools that have the ability to generate, store or even process data. media can allow us to move beyond physical limitations to achieve new levels of play and interactivity.” said the CEO of OnChain Will Weinraub, explaining his project.
CryptoysIn addition, the company announced that it raised $23 million in funding from Andreessen Horowitz (a16z), Dapper Labs and the Mattel.
Avatars to play with
Avatars will be sold as NFT non-fungible tokens (NFTs) are cryptocurrencies that do not possess the property of fungibility. and will debut in the metaverse of Cryptoys.
Developed by OnChain Studios the platformCryptoys is based on the blockchain Flow carbon efficient, which allows NFTs non-fungible token, a unique non-interchangeable piece of digital content that is stored on a distributed ledger (blockchain). to be mobilized in an efficient and variety of mini-games for phones, tablets or desktop computers. o.
The medium FastCompany compares it to the Zynga de Web3, where you have creator privileges to introduce your own custom masks and ultimately your own rules, by coding original games through the open source blockchain a distributed ledger system. A sequence of blocks, or units of digital information, stored consecutively in a public database. The basis for cryptocurrencies. infrastructure, which the platform is working to achieve.
The CEO of OnChain Studios shared on Twitter enthusiasm for the association:
Incredibly surreal moment… Today I’m very excited to announce a new partnership between Cryptoys and Mattel to usher in a whole new era for the world of toys.
We have some amazing things in the works that we can’t wait to share with all of you.
Incredibly surreal moment…
– Will ????????☕ (@willweinraub) June 9, 2022
Fast game creators
Su “sabor” de metaverso, como le dice su fundador Will Weinraub aFast Company, is the casual gaming ecosystem: Bejeweled y Doodle Jumps which together dominate a market an area or arena, online or offline, in which commercial dealings are conducted. of more than 3 billion casual gamers.
“We’re not building the Web3 version of Warcraft.” he said, explaining that such large, immersive games take years to design and can be surrounded by high financial and technological barriers to entry for players.Cryptoysin the meantime, could in a matter of months spawn a mini-game of any NFT .
In fact, the company, together with Mattel, aspires to discover the “future of toys”. It is worth noting that Mattel had already dabbled in the NFT with projects between Barbie and the luxury fashion house Balmain . It is now the first toy company to partner withCryptoys.
“Without a doubt, the playground is expanding.” , dijo a Fast Company the president of Mattel, Richard Dickson . “We want to be at the forefront of that evolution of toys in both the physical and digital world . . . our business takes us wherever the consumer is, and that includes the metaverse a metaverse is a digital universe that contains all the aspects of the real world, such as real-time interactions and economies. It offers a unique experience to end-users. and NFTs.”
On the move
Also, these next-generation avatars will not be static, meaning they will improve over the years.Cryptoys employs artificial intelligence equipment that will grow the brain of each NFT over time. by providing it with skills learned as you interact with it, such as a Neopet with whom you can have increasingly sophisticated conversations. In the gaming world, your NFT I could go from combat rookie to super soldier. Maybe someday, there could be a bustling secondary market for the NFT who have empowered themselves to the level of God.
But for now,Cryptoys is focused on the launch, which will arrive at the end of September, followed by several other licensing partnerships. It will also launch NFT for a handful of original characters of his own (a cat, a corgi and a panda), which he shows in your website.
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