The NFT non-fungible tokens (NFTs) are cryptocurrencies that do not possess the property of fungibility. de Prada will be part of the campaign Timecapsule, so those who purchase the clothing items that will be released this Thursday will receive an associated digital digital technologies are these electronic tools that have the ability to generate, store or even process data. collectible as a gift, which will also serve as a digital certificate of authenticity for the item in question.
- Prada will sell shirts that will come with your NFT associated.
- The articles are part of the collection Timecapsule.
- Beforehand Prada had already made inroads into the NFT.
The world-renowned Italian fashion house founded in 1913, Prada, takes a new step in the market an area or arena, online or offline, in which commercial dealings are conducted. of the NFT by launching its first edition of digital collectibles tied to one of its most popular campaigns next Thursday, June 2.
Prada will launch for sale a collection of NFT this Thursday
The first NFT marketed by Prada serán lanzados en solitario por la distinguida casa de modas, los cuales hacen parte de una campaña en curso denominada Timecapsule , which launches limited edition physical products for sale through its website every first Thursday of the month.
In this opportunity, the NFT will come as a free gift for those who purchase the physical items that will be on sale. Official sources indicate that the digital collectible will have a design alluding to a capsule pill, and that there will only be a total of 100 units, each of these associated with their respective clothing, which are unisex shirts with buttons in black or white, designed by artist Cassius Hirst.
Among the details associated with the NFT, these operate on the network a network refers to all nodes in the operation of a blockchain at any given moment in time. of Ethereum a decentralized open-source blockchain with smart contracts functionality. and were created by the father of the garment’s creator, Damien Hirst. The digital collectible will also have data associated with the serial and item number, so it will also serve as a digital certificate of authenticity, and was made in collaboration with the organisation Aura Blockchain a distributed ledger system. A sequence of blocks, or units of digital information, stored consecutively in a public database. The basis for cryptocurrencies. Consortium .
Prada, fashion and NFT
As already mentioned, this would not be the first step of the Prada within the sector of the NFT, since earlier this year he announced an alliance with Adidas to launch a digital collectible inspired by the artist Beeple.
But Prada is not the only luxury brand that has ventured into the sector, since there are other very popular brands that have launched their respective NFT. For example we have Gucci, la cual lanzó coleccionables digitales a través del popular juego Roblox, which also has its own team Web3 for the design of initiatives that focus on the use of Blockchain and cryptocurrencies.
Among others is the beauty house Lancôme, which launched personalized gift boxes featuring exclusive digital collectibles inspired by the holiday season in China.
For the same reason, the brand Balenciaga also recently launched a digital game and an avatar NFT to distribute to interested parties.
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Version by Angel Di Matteo / DiarioBitcoin
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