RadioShack, a store that was once ubiquitous in U.S. malls, has become a cryptocurrency company.
- RadioShack is now a cryptocurrency company
- The 100-year-old store chain seeks to reach out to a younger audience
- The company had twice been declared bankrupt.
RadioShack Corporation is a well-known U.S. company, which operates a chain of electronic goods and components stores in the United States and Mexico, owned by Standard General . Now, the 100-year-old retailer is back on the scene in Twitter in recent days with a series of irreverent tweets, some since deleted, including some filled with crude comments and drug references.
There were many comments, especially of surprise, at the change change — a concept relevant to cryptocurrencies that use the UTXO model — is the number of coins sent back to a user after they use their unspent outputs to initiate a transaction. in communication content, he says.The Washington Post. However, he says a look at the company’s Twitter profile shows part of the answer: “RadioShack is no longer the electronics store Americans flocked to for generations, but an online cryptocurrency cryptocurrencies are digital currencies that use cryptographic technologies to secure their operation. company that also sells batteries.”
“It’s our voice, a new voice, one for the people.” said Abel Czupor, marketing director. “RadioShack’s audience used to be just an older demographic, but as times have changed and e-commerce has taken over, the old RadioShack voice is no longer relevant.”
Radio Shack en Twitter
One of the eye-catching tweets, which indicates that RadioShack is a crypto company, was posted a few days ago, but it remains as tweet fixed at the top. It says:
Include your token a digital unit designed with utility in mind, providing access and use of a larger crypto economic system. in RadioShack Swap within 48 hours. Qualified projects receive FREE liquidity how easily a cryptocurrency can be bought and sold without impacting the overall market price. from RadioShack, just bring your project token. Send us a message on Telegram at https://t.me/Abel_RadioShack to discuss. Why should you quote with us? Check out the reasons below
???? List your token on RadioShack Swap within 48 hours. Qualified projects receive FREE liquidity from RadioShack, just bring your project token. Message us on Telegram at https://t.co/6rO06CWOkE to discuss.
Why should you list with us? Check out the reasons below ????
– RadioShack ???? (@RadioShack) June 25, 2022
These are the reasons he claims:
“How we will help you for FREE:
• Twitter: más de 200 000 seguidores
– Discord: more than 35 000 members
– Instagram: more than 50 000 followers
– Telegram: 10,000+ subscribers
– Email: more than 80 000 subscribers
– SMS: more than 3000 subscribers
You will also have the opportunity to receive funding from RadioShack.”
From decline to reinvention
As he explains The Washington Post, after a decade of decline, RadioShack was delisted from the New York Stock Exchange in 2015. In its struggle to find a brand identity, the chain has filed for bankruptcy twice. and went from having approximately 5,200 stores in the U.S. in 2014 to about 400 when the private equity equity is the funds that would be returned to a company's shareholders if all of the company's assets were dissolved and all debts were paid off in the event of liquidation. firm Retail Ecommerce Ventures (REV) l or bought in 2020.
That year, the retail industry’s vulnerabilities were fully realized during the coronavirus pandemic, as illustrated by the flood of bankruptcy filings. That’s when Miami-based REV acquired a number of struggling retailers with the intention of reviving them into online-focused stores, including home goods retailer Pier 1 Imports the sporting goods chain Modell’s and discount retailer Stein Mart.
REV was formed by Alex Mehr, the co-founder of the online dating site Zoosk.com and Tai Lopez, an online influencer known for her luxurious lifestyle advice. . Launched RadioShack Swap , a decentralized decentralization refers to the property of a system in which nodes or actors work in concert in a distributed fashion to achieve a common goal. cryptocurrency exchange platform a place to buy, sell and store cryptocurrency that allows users to exchange coins or tokens, a format that offers more flexibility and lower transaction fees than trading. Its token, called , is worth about a penny.
Relaunch with wild tweets
On the website of RadioShack Swap, the company said its relaunch was aimed at people who don’t normally think of themselves as cryptocurrency investors. “There is a real generation gap between the average cryptocurrency user and the average business decision maker” the company said. “This demographic difference creates a substantial psychological barrier to cryptocurrency adoption.”
In a May release, the company reported a transaction volume how much cryptocurrency has been traded over a set period, such as the past 24 hours. of USD $40 million, with a daily average of USD $500,000 to USD $2 million. “The exchange businesses that allow customers to trade cryptocurrencies for fiat money or other cryptocurrencies. is adding two or three new tokens every week, and we continue to see strong interest among gaming token startups in particular. They understand that the RadioShack brand is congruent with their own game.” , dijo Mehr.
One of the striking things with the change is their latest marketing strategy on Twitter, very aggressive and funny, and that has caused them on the one hand several censorships from tweets and, on the other hand, many new followers.
An example of the new communication strategy:
“I woke up feeling rude, but I remembered I sent a stripper boy to college last night. We’re all good.”
Woke up feeling roughhhhh but remembered i put a strippers kid through college last night. We all good.
– RadioShack ???? (@RadioShack) July 2, 2022
“I just stole a girl’s food at Chipotle, thanks, Katie!”
just stole some girl’s food at chipotle, thanks katie!pic.twitter.com/Zsdy7hash4
– RadioShack ???? (@RadioShack) July 1, 2022
Sources:Washington Post, Twitter , archivo
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