Samsung is embracing the digital digital technologies are these electronic tools that have the ability to generate, store or even process data. space. First it announced TVs with NFT non-fungible tokens (NFTs) are cryptocurrencies that do not possess the property of fungibility. functionality, then it partnered with Cardano, and now it has its own metaverse. The store will be open in Decentraland for a limited time.
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The electronics giant Samsung is plunging into the metaverse with the opening of its own online store atDecentralanda decentralized decentralization refers to the property of a system in which nodes or actors work in concert in a distributed fashion to achieve a common goal. virtual reality platform a place to buy, sell and store cryptocurrency based on Ethereum a decentralized open-source blockchain with smart contracts functionality. .
The company announced on Thursday that it is opening the doors of Samsung 837X a a virtually explorable store that replicates its flagship physical store located at 837 Washington Street in Manhattan, New York. . The new virtual space of Samsung is debuting in Decentraland where it will be open for a limited time.
According to a press release users who come to the new store will have the opportunity to explore a ” experiential playground “and earn rewards in tokens non fungibles (NFT) when completing missions.
Samsung announces Samsung #837X , an immersive digital world for fans. This new #metaverse connects #technology with culture as users can complete quests for exclusive #NFTs and a live mixed-reality launch party #CES2022 Learn more: https://t.co/UaJms8Ol9u pic.twitter.com/59fJunrMye
— Samsung US Newsroom (@SamsungNewsUS) January 6, 2022
Samsung introduces its ‘metaverse experience
La metaverse a metaverse is a digital universe that contains all the aspects of the real world, such as real-time interactions and economies. It offers a unique experience to end-users. experience of Samsung is composed of three areas which will offer different adventures to the fans. The “ Theater of Connectivity “will show the news of Samsung from the stage of the event Samsung del Consumer Electronics Show (CES), which began on January 5 and runs through January 8.
Then there are the areas “ Forest of Sustainability “which comprises a ” journey through millions of trees ” to showcase the company’s sustainability initiatives; and ” Customization Stage “a musical celebration ” live mixed reality “where users can enter a sweepstakes to win NFT branded items to dress their avatars in the metaverse. This party will be hosted by DJ Gamma Vibes from the physical store 837.
The senior vice president of corporate marketing and communications at Samsung Michelle Crossan-Matos, noted about the initiative in the release:
The metaverse allows us to transcend physical and spatial boundaries to create unique virtual experiences that could not happen any other way. Innovation is in our DNA and we can’t wait for all of you to experience this burgeoning virtual world.
The acquisition of the virtual plot where Samsung has built its metaverse experience represents one of the best-selling “ of the biggest brands in Decentraland’s history. “, according to the company. Samsung also added that it plans to bring more similar experiences to its fans throughout 2022.
Companies embrace digital innovation
Samsung had already made a first foray into the metaverse during the first day of the CES conference this week.
As reported by The Vergethe electronics company opened the door to the “metaverse experience”. My House “based on the platform Zepeto . The space simulates a customizable house full of products. Samsung . Users can tour the virtual house while interacting with other avatars.
According to the report, Samsung had partnered with the developer of Zepeto Naver Z, in August last year with the platform game experience. Galaxy House featuring members of the South Korean band BTS.
This year, it seems that Samsung is embracing the digital space as its new business strategy. . The most recent news from the company’s metaverse comes on the heels of the announcement of a new line of smart TVs that will include NFT commerce features . The company also recently finalized a alliance with the platform Cardano through Veritree, its management system for organic plantations based on Blockchain.
With the number of cases of COVID-19 contagions on the rise again, many companies are opting to expand their digital presence. Well-known brands such as Pepsi y Coca-Cola launched their NFT collections last year, as well as companies such as Nike y Adidas are exploring collectibles while building their own metaverses.
- Video Game Company Square Enix Has Big Plans for NFT and Metaverse in 2022
- Paris Hilton gets her own metaverse island and Eminem buys an NFT from Bored Ape
- Decentraland will hold a metaverse fashion week for the first time in 2022
Sources: News.Samsung , The Block a file containing information on transactions completed during a given time period. Blocks are the constituent parts of a blockchain. , The Verge , archive
Article by Hannah Estefania Perez / DiarioBitcoin
Image from Unsplash edited in Canva
