Starbucks announces launch of “NFT” collections and hints at Web3 exploration

Starbucks said its NFTs will provide access to ” unique experiences ” y “ exclusive benefits”. while at the same time allowing the creation of a community. They will be released later this year.

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La conocida cadena de cafeterías Starbucks has made official its plans to venture into the fashion world of the tokens no fungibles (NFT).

In a publication Tuesday, the coffee giant announced that it plans to “ create a series of branded NFT non-fungible tokens (NFTs) are cryptocurrencies that do not possess the property of fungibility. collections “in an effort to build a global digital community. The media CoinDesk first reviewed.

“ What if we could create a new model of what it means to be connected to the Starbucks community? “, the company said in the statement. Starbucks who also toyed with the idea of exploring the Web 3, said that hisNFT proporcionarán acceso a “ unique experiences ” y “ exclusive benefits”. at the same time that they will allow the creation of a community.

Emerging technologies associated with what is commonly referred to as “Web3” now enable this aspiration in a way that extends what Starbucks has always been at its core. Web3 refers to many things in the blockchain a distributed ledger system. A sequence of blocks, or units of digital information, stored consecutively in a public database. The basis for cryptocurrencies. space, but the particular technology that has captured our imagination is NFTs.

Starbucks explores NFTs and the Web3

La cadena de cafeterías manifestó gran entusiasmo por la iniciativa, que cree complementará su actual ecosistema digital basado en aplicaciones. “ [W]e are fascinated by how NFTs non-fungible token, a unique non-interchangeable piece of digital content that is stored on a distributed ledger (blockchain). allow people to own a branded, programmable digital digital technologies are these electronic tools that have the ability to generate, store or even process data. asset that also becomes an access pass. “, the company wrote, and continued:

We believe that NFTs have broad potential to create an expanded shared ownership model for loyalty, unique experience offerings, community building, storytelling and customer engagement. And, at the same time, be a source of accretive business that can benefit a range of stakeholders in the process, while creating a new type of digital ecosystem to complement Starbucks’ existing digital platform a place to buy, sell and store cryptocurrency offering.

In addition to NFTs, the company also hinted at Web3 exploration. Specifically, it mentioned a “ Starbucks Digital Community Web3 Platform “ que posiblemente se vinculará a los pagos móviles en la tienda, así como a su aplicación actual.

Founded in 1971, Starbucks which is listed on the stock exchange businesses that allow customers to trade cryptocurrencies for fiat money or other cryptocurrencies. of Nasdaq has driven a series of efforts to elevate its coffee shop brand in every corner of the world, including in the digital realm. One of the leading food chains around the world, its app is currently the second most used form of mobile payment in the U.S., only behind Apple Pay with more than 30 million active users, according to data reviewed by CoinDesk .

First collection will be released this 2022

While the company did not disclose which blockchain it plans to use to mint the NFTs, it said some of its priorities are that it be an inexpensive platform and that it fits with its “ decades-long commitment to sustainability “.

The news comes nearly a month after the network’s first hinted at an incursion into NFT space. . The plans were advanced by the billionaire founder ofStarbucks, Howard Schultz, during a talk in April. “ Sometime before the end of this year we are going to be an NFT business. “said the businessman at the time.

Starbucks is not afraid to put its foot on the accelerator to move forward in the exploration of new technologies. In its latest statement, the company said that it is willing to “take the next step”. fast forward, experiment, learn and collaborate “. Although a launch schedule was not released, the NFTs are expected to be released before the close refers to the closing price; similar to the same term used in stock trading. of 2022, the company said.