Virtual beers, sandwiches and bananas: new food and beverage companies are registering their brands for the metaverse. And if you want to wash up afterwards: Dove soap is also in this virtual universe.
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- Subway r egistered his mark for metaverse a metaverse is a digital universe that contains all the aspects of the real world, such as real-time interactions and economies. It offers a unique experience to end-users. and NFT.
- The Miller and Coors brewing companies are betting on their virtual beers.
- As of April, 2,191 trademarks had been registered with the USPTO for the metaverse.
More and more brands continue to join the metaverse, which indicates that soon we will not miss anything and we will not miss the real world when we dive into the virtual one. We’ve told you before how from fast food companies to banks ; from from perfume brands to mouthwash and medicines. … even legendary ones, begin to make a life in the virtual universe. rock bands there are !
In the last few days new products have been registered before the United States Patent and Trademark Office, USPTO, in order to ensure them a place in this increasingly commercially active world.
Subway 15 or 30?
The famous chain of fast sandwich restaurants, Subway, registered in the USPTO his trademark for NFT non-fungible tokens (NFTs) are cryptocurrencies that do not possess the property of fungibility. and metaverse on May 17. It says in its application that the registration is for “ downloadable virtual goods, namely food and beverages for use in online virtual worlds; downloadable loyalty cards, incentive cards, reward cards that can be redeemed or used for the purchase of menu items; downloadable mobile applications for ordering and managing customer accounts; downloadable multimedia files containing artwork, text, audio and video files and non fungible in cryptocurrency, fungibility is when a coin or token can be replaced by any other identical coin or token. tokens (NFTs), namely food and beverages”.
You also register for “retail store services featuring food and beverages for use in online virtual worlds; digital digital technologies are these electronic tools that have the ability to generate, store or even process data. retail store services featuring downloadable and non-downloadable virtual goods”. In addition, the following is added “specifically, provision of a virtual restaurant environment in which users can interact for recreational, leisure or entertainment purposes”. Even this virtual restaurant can do home delivery.
Trademark attorney Mike Kondonianis shared it on Twitter:
Subway restaurants has filed 2 trademark applications for
▶️Subway
▶️Its stylized S logoThe applications indicate plans for
✅ Virtual foods and drinks
✅ NFT backed media
✅ Virtual restaurants with actual and virtual products #NFTs #Metaverse #Web3 #fastfood pic.twitter.com/pcqNQutl6y— Mike Kondoudis (@KondoudisLaw) May 23, 2022
Two brewing companies
In addition, two world-renowned brewing companies have joined the metaverse fever and also registered their trademarks: they are Miller y Coors .
Molson Coors has trademark applications for
▶️ Coors
▶️ Coors Light
▶️ Coors banquetThe applications indicate plans for
???? NFT-backed media
???? Virtual gaming services
???? Marketplaces for NFT-backed media + downloadable merchandise #NFTs #Metaverse #Web3communitypic.twitter.com/kScvd04yBf— Mike Kondoudis (@KondoudisLaw) May 23, 2022
Molson Coors has trademark applications for
▶️ Miller
▶️ Miller LightThe applications indicate plans for
???? NFT-backed media
???? Virtual gaming services
???? Marketplaces for NFT-backed media + downloadable merchandise #NFTs #Metaverse #Web3community#NFTCommunity pic.twitter.com/tAzy7Ner0L— Mike Kondoudis (@KondoudisLaw) May 23, 2022
Both include tokens no fungibles (NFT), downloadable merchandise and virtual game services.
Virtual bananas
Asimismo, se registró para funcionar en el metaverso Chiquita Brands International, a multinational company engaged in the production and distribution of bananas and other products under a variety of subsidiary brands, which is headquartered in the United States, Switzerland and Costa Rica and is the successor of theUnited Fruit Company. It is, by the way, the main distributor of bananas in the United States.
It is registered, among other things, for NFT and virtual food and beverages:
Chiquita Brands has filed 2 trademark applications for
???? CHIQUITA
???? The Chiquita Logosignaling plans for
NFTs non-fungible token, a unique non-interchangeable piece of digital content that is stored on a distributed ledger (blockchain). + digital tokens
▶️ NFT-backed media
▶️ Virtual foods and drinks
▶️ Retail services featuring NFTs + virtual goods #NFTs #Metaverse #Web3 #NFTCommunity pic.twitter.com/JUIvLdmgtd— Mike Kondoudis (@KondoudisLaw) May 25, 2022
Hand washing
And if after all that virtual eating and drinking you want to wash your hands or take a bath, Dove is one of the hygiene product companies that has also just registered to operate in the metaverse. And it not only registered its soap, but also deodorant, perfumery and other virtual products, including virtual clothing:
Conopco Inc. has filed a trademark application for its DOVE name + logo indicating plans for
▶️ Stores with virtual goods
▶️ Arranging virtual performances
▶️ Software for avatars, skins + overlays
▶️ Virtual clothing, deodorants, soaps + perfumery #Metaverse #Web3 pic.twitter.com/YaLAyUny4C— Mike Kondoudis (@KondoudisLaw) May 18, 2022
As of April, 2,191 trademarks had been registered in USPTO p to operate in the metaverse and the NFT world, this year alone, according to the data kept by attorney Kondoudis. Surely with the products that have been added so far in May the figure is about to reach 3,000.
Sources: USPTO , Twitter, archivo
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