The report by global consultancy McKinsey, based on surveys of consumers and executives in several countries, highlights that the metaverse a metaverse is a digital universe that contains all the aspects of the real world, such as real-time interactions and economies. It offers a unique experience to end-users. could be worth USD $5 trillion by 2030.
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- Metaverse to be worth $5 trillion by 2030, McKinsey report says
- Nearly half of the value will be represented by e-commerce
- USD $120 billion has already been invested in metaverse technology this year.
This year the word metaverse has been a constant in the media. Every now and then we get information about new companies that join this virtual universe, who register their trademarks or who make investments there, such as buying land and offices to secure their space. Even we have counted the projections made by the hotel sector, imagining a future of travel without the need for planes or visas.
Now the international consulting firm McKinsey & Company published a report, based on surveys, that projects how much the metaverse will be worth by 2030 and what the current investment situation is in this new world that is just beginning.
Yesterday was published the 77-page report of the consulting firm, which was titled “Value creation in the metaverse”. . It analyzed current adoption trends, based on information from two global surveys. One collected data from 3,104 consumers in 11 countries, and the other survey polled a range of executives from 448 companies in 15 industries in 10 different countries.
McKinsey used this data to predict that the future of consumer behavior in the metaverse is likely to be divided into five main activities: gaming, socializing, fitness, commerce and remote learning.
How much it will be worth, how much has been invested
One of the interesting facts is that in 2021, venture capital capital is most commonly defined as the large sum of money you would use to invest. and private equity equity is the funds that would be returned to a company's shareholders if all of the company's assets were dissolved and all debts were paid off in the event of liquidation. funding in the metaverse reached USD $13 billion. In the months leading up to 2022, and despite the global crisis, investment in infrastructure and technology in the metaverse is far greater than in the whole of last year: USD $120 billion.
Asimismo, la compañía destacó que como van las cosas, el valor del multiverso para 2030 sería de USD $5 billones (millones de millones).
It was also said that e-commerce will be the main source of revenue in the metaverse, and McKinsey predicts that it will account an account is essentially a whose purpose is to track the financial activities of a specific asset/ for between USD $2 trillion and $2.6 trillion of all revenues in the metaverse by 2030. Virtual advertising will be another important sector, and associated revenues are expected to reach another USD $144 billion to $206 billion.
Prefer the virtual
McKinsey also found thatcasi el 60 % de todos los consumidores encuestados prefieren al menos una actividad en el mundo virtual en comparación con su alternativa física79% of consumers currently active in the metaverse have already made a purchase.
In a McKinsey blog post, the report’s lead authors, Lareina Yee and Eric Hazan, said: “The exciting thing is that the metaverse, like the Internet, is the next platform a place to buy, sell and store cryptocurrency where we can work, live, connect and collaborate.”
Yee noted the surprise of the executives’ responses: “95% of them believe that the metaverse will have a positive impact on their industry.
El informe agregó que el 25% de todos los ejecutivos dijeron que esperan que el metaverso impulse el 15% del crecimiento del margen total de su organización en cinco años y casi un tercio de ellos cree que el metaverso puede generar un cambio significativo en la forma en que opera su industria.
Despite the general enthusiasm, there was still a fair amount of skepticism, with 31% of all executives remaining somewhat unsure about the ROI short for “Return on Investment,” the ratio between the net profit and cost of investing. of metaverse experiences.
There were interesting statements included in the report, like this definition of the metaverse from Niantic CEO John Hanke:
We have Instagram. We have email. We have messaging. And then there’s our real-life friends; the real-life activity that we’re engaging in. Sometimes there’s an intersection between the two. But when I think about a real-world view of the metaverse, it’s really a union of those where they merge much more deeply; where there’s a digital digital technologies are these electronic tools that have the ability to generate, store or even process data. extension to everything that is real”.
Sources:Informe McKinsey, Cointelegraph , Blog de McKinsey , archivo
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