The UK advertising watchdog bans several cryptocurrency-related ads from exchanges and other companies.
***
Although in the streets, buses, bus stops, shops in the United Kingdom none In fact, it was one of the pioneer countries in these ads, now several of them were banned, even from well-known exchanges and companies. And not only on public roads, but also on the web and social networks.
The UK advertising watchdog banned yesterday seven cryptocurrency advertisements, including those from Papa John’s Pizza, Coinbase, Kraken, Etoro, Coinburp, Exmo y Luno .
After the evaluation, theAutoridad de Estándares de Publicidad (ASA) said the ads were “misleading” and that “se aprovechan irresponsablemente de la inexperiencia de los consumidores y no ilustran el riesgo de la inversión”.
In addition to giving specific instructions to each company on what it must do to meet its advertising standards in the future, the ASA ordered in all cases:
The advertisements must not reappear in the reported format.
Prohibited advertisements
According to the account an account is essentially a whose purpose is to track the financial activities of a specific asset/ Bitcoin.comthe announcement ofPapa John’s Pizza was a promotion on their website and Twitter. The famous pizza chain was giving away freebitcoins with purchases in May. The company announced“free bitcoins for £10 value” (10 pounds, i.e. USD $13.36). With a purchase of £30 or more, customers would save £15 and get £10 in bitcoins from the Luno crypto exchange.
In addition, the announcement ofCoinbase is an American company that operates a cryptocurrency exchange platform. was a paid advertisement for Facebook. It included a text that read: “£5 in bitcoins in 2010 would be worth over £100,000 in January 2021. Don’t miss out on the next decade – start using Coinbase today.
The advertising ofLunonone Daily Mail Online. It included text that reads: “Invest in crypto for as little as £1”. This was not the first time the ASA had problems with Luno’s ads. The authority banned ads forbitcoins “Time to Buy” exchange businesses that allow customers to trade cryptocurrencies for fiat money or other cryptocurrencies. on buses and the London Underground in May.
The announcement of Payward was a digital poster for their crypto exchange, Kraken, seen at London Bridge station. It included text that read: “Buy over 50 cryptocurrencies in minutes”, “Start with as little as £10”. y “Generate digital digital technologies are these electronic tools that have the ability to generate, store or even process data. wealth and buy cryptocurrencies on the go.”
For its part, the announcement ofEtoro was a paid display ad on the website ofYahoo Finance. Included text that reads: “Invest in the world’s top cryptocurrencies with a single click.”
Meanwhile, the announcement ofExmo was a video aboutWingin ’It!,on Paul Lucas’ Youtube channel. The description of the video had a text that read: “¡Descargue Exmo ahora y ahorre mucho en las comisiones comerciales! Exmo ha recibido un registro temporal para llevar a cabo actividades de criptoactivos “.
The seventh ad banned on Wednesday was a user from Twitter for the cryptocurrency trading platform a place to buy, sell and store cryptocurrencyCoinburpwhich included a biography section that reads:“Sign up in minutes, deposit instantly and then make super easy and secure cryptocurrency cryptocurrencies are digital currencies that use cryptographic technologies to secure their operation. trades.”
none Floki inu (FLOKI). The advertisements, entitled “ ¿Perdiste Doge? Obtén Floki ”appeared on buses and the London Underground.
Sources:Bitcoin.com y archivo
Version of DiarioBitcoin
Imagen de Unsplash editada
