Universal Music Group is associated with Curio to use your platform a place to buy, sell and store cryptocurrency NFT non-fungible tokens (NFTs) are cryptocurrencies that do not possess the property of fungibility. to launch albums and artists.
La corporación multinacional de música Universal Music Group (UMG) has been no stranger to the world of tokens no fungibles In fact, in November 2021, he created the first NFT band made up of virtual apes. s.
Now he makes an even bigger announcement: the possibility of turning his label’s albums and artists into NFT.
UMG announced that the company has partnered with the tokens no fungibles (NFT) Curio. UMG dice that Curio will be a “dedicated global point of sale for future NFT projects with official license”. for the company’s record labels and artists around the world.
The marketplace platform of NFT Curio was launched in 2020 and has issued over 75,000 NFTs non-fungible token, a unique non-interchangeable piece of digital content that is stored on a distributed ledger (blockchain). to date.
Según el anuncio de UMG, Curio will be used to boost “future NFT projects from the unmatched roster of global artists and labels, providing greater scalability and flexibility to issue authentic fan-focused collectibles, carefully selected for each project.”
Many important artists could be in NFT
It is worth noting that Universal Music Group is a well-known company with roots in music dating back to 1934. In 1996, the parent company of UMG was officially known as Universal Studios, Inc . and the music division of the multinational corporation was named: Universal Music Group .
He represents a wide range of artists worldwide, including Sting, Taylor Swift, Billie Eilish, Lil Wayne, Adele, Rihanna, Mariah Carey, Jay-Z, Coldplay, among other celebrities.
Michael Nash, executive vice president of UMG’s firm’s digital digital technologies are these electronic tools that have the ability to generate, store or even process data. strategy unit, said NFTs are a great way to interact with a recording artist’s fans.
“UMG and our labels are focused on developing NFT projects that truly engage and speak to our artists’ fan bases and new audiences.” Nash said in a statement. “Con Curio, nuestros sellos tendrán una plataforma segura y dedicada para albergar estos proyectos premium y brindar nuevas oportunidades para que los coleccionistas y fanáticos de todo el mundo adquieran piezas únicas, inspiradas en sus artistas y sellos favoritos”, he added.
Nash further noted that the Web3 is on the radar of UMG and stated:
UMG is focused on developing new opportunities in this space that place our artists and labels at the forefront, working to ensure that the evolution of Web3 provides new and exciting avenues for their creativity.
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