The prestigious brand of lingerie and beauty products Victoria’s Secret filed 4 applications for trademarks related to the metaverse.
Can you imagine wearing a pair trade between one cryptocurrency and another, for example, the trading pair BTC/ETH. of underwear Victoria’s Secret in the metaverse? Undoubtedly, there are many people who are determined to never lose their sensuality, and continue to maintain it in the virtual world.
Victoria’s Secret, the prestigious American lingerie and beauty brand famous for its high-visibility marketing and branding, is now taking steps related to the world of non fungible in cryptocurrency, fungibility is when a coin or token can be replaced by any other identical coin or token. tokens (NFT) and the metaverse.
The first to reveal it was trademark attorney Michael Kondoudis, who in a series of tweets yesterday made public that Victoria’s Secret had filed four applications for digital collectibles and media developed with blockchain technology, as well as apparel and online media for use in virtual worlds. Thus he tweeted:
“Victoria’s Secret is coming to the Metaverse! New trademark applications filed on February 8 indicate that @VictoriasSecret plans to offer digital digital technologies are these electronic tools that have the ability to generate, store or even process data. collectibles and media created with Blockchain a distributed ledger system. A sequence of blocks, or units of digital information, stored consecutively in a public database. The basis for cryptocurrencies. technology and online apparel and media for use in “virtual environments.”
Victoria’s Secret is coming to the Metaverse!
New trademark applications filed on Feb. 8 indicate @VictoriasSecret plans to offer digital collectibles and media created with blockchain tech and online clothing and media for use in “virtual environments” #NFTs #metaverse #web3 pic.twitter.com/VrbEniqdtP
— Mike Kondoudis (@KondoudisLaw)February 13, 2022
Victoria’s Secret al metaverso
When you enter one of the trade mark applications, specifically from the logo, it reads that the same is being registered for:
“Downloadable virtual products, namely software for the creation and trade of digital collectibles using blockchain-based consensus consensus is achieved when all participants of the network agree on the order and content of the blocks in the blockchain. protocols and smart contracts, in the form of information, photos, pictures, images, videos, recorded footage, highlights and experiences in the field of fashion, clothing, fashion accessories and styling; downloadable digital media, namely digital collectibles created using blockchain-based consensus protocols and smart contracts, in the form of information, photos, pictures, images, videos, recorded footage, highlights and experiences in the field of fashion, clothing, fashion accessories and style.”
It also registers the logo for:
“Retail store services with virtual products, namely clothing, underwear, footwear, headwear, eyewear, eyeglasses, handbags, fashion accessories, photographs, images, videos and recorded footage for use in virtual environments and virtual fashion shows; online retail store services with virtual products, namely clothing, underwear, footwear, headwear, eyewear, eyeglasses, handbags, fashion accessories, photographs, images, videos and recorded footage for use in virtual environments and virtual fashion shows.”
This registration is important, because the trademark could not be legally used by third parties in the multiverse without the authorization of the original company.
It’s not the only major company to register its trademark in the metaverse. Last week we reported that McDonald’s registered a dozen trademarks for use in virtual environments. Before that, he also Disney made patent registrations for theme park technology in the multiverse.
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