In this regard, Visa reviewed its partnerships to date in Latin America, and revealed that it is in talks with entities in Brazil, Argentina, Mexico, Colombia, Peru and other nations to launch crypto products and solutions in those countries.
The international debit and credit card issuer, Visa, announced that it is forming alliances in Latin America to promote the integration of its products and services with cryptocurrencies, so that users have access to these assets.
Visa and its interest in launching crypto products in Latin America.
This was indicated by the team of Visa in a statement recently published on its official blog, where he reviewed the partnerships to date and indicated that the measure is intended to “promote the development of a new generation of companies in the region”. open up opportunities for businesses, governments and consumers to access the future of digital digital technologies are these electronic tools that have the ability to generate, store or even process data. money”.
In this regard, the senior vice president of Product and Innovation for Visa América Latina y el Caribe, Romina Seltzer, comentó:
“As more people and businesses in the region continue to join crypto innovation, we at Visa are committed to being a key partner in delivering the connectivity, scale, security the term securities refers to a fungible and tradable financial instrument that carries a type of monetary value. and value propositions needed for crypto offerings to grow and become widely accepted.”
“The cryptocurrency cryptocurrencies are digital currencies that use cryptographic technologies to secure their operation. ecosystem continues to gain momentum in the region with increased investment, more consumer adoption and more crypto-enabled use cases, and we will continue to leverage money that a trader borrows from a brokerage, enabling them to gain far greater exposure to a position than what their capital allows. our robust strategy to build the future of cryptocurrencies and payments for our customers, partners and consumers.”
The alliances of Visa
With regard to the actions of Visa, his team reported that they are currently focused on providing mechanisms for users to buy and/or use cryptocurrencies through their cards. Therefore, they are working on programs for cards with digital currencies, this hand in hand with partnerships already established with companies and startups in the sector. FinTech, among which the following stand outLemon Cash,Crypto.com, SatoshiTango, Altervank y Zro Bank.
The aforementioned alliances have made it possible in several of these cases to launch cards Visa linked to the use of cryptocurrencies, even incorporating rewards programs depending on the corresponding product.
In relation to the latter, the general manager of Crypto.com for Latin America, Filomena Ruffa, commented:
“Our mission at Crypto.com is to have cryptocurrencies in every digital wallet, and we are moving forward with that vision in Latin America as we expand our presence in this important market. Through our localized products and the expansion of our card program with cash cash is the most liquid form of money: physical coins and banknotes in the most narrow sense of the term. back benefits of up to 5%, we are offering consumers and businesses in the region different ways to interact and transact with cryptocurrencies.”
For his part, the co-founder of Lemon Cash, Borja Martel Seward, señaló:
“En el contexto de América Latina, las criptomonedas son una solución concreta para mejorar la vida de las personas. En Lemon queremos contribuir a la revolución de las criptomonedas en toda la región, y para ello ofrecemos un reembolso de efectivo del 2% en Bitcoin the biggest and most popular cryptocurrency in the world. It is a decentralized digital currency that enables users to make trustless peer-to-peer transactions. para todas las compras realizadas con credenciales Visa”.
According to the company, they are currently working on the issuance of crypto cards in countries such as Brazil, Argentina, Mexico, Colombia, Peru and other markets in the region, thinking in turn to offer other types of support at the level of infrastructure, consulting and specialized tools.
Among the plans it has Visa, the company points in particular to the following sectors:
- Support the opposite of Resistance, it is a threshold that crypto’s price doesn’t fall below. in the settlement of stablecoins: They are currently working with the stablecoin a cryptocurrency with extremely low volatility, sometimes used as a means of portfolio diversification. Examples include gold-backed cryptocurrency or fiat-pegged cryptocurrency. USDC, and the intention is to incorporate other currencies of this type to operate on its payment network.
- Consulting and innovation services: There is also the idea of supporting entities interested in operating with cryptocurrencies, helping in the development of strategies and objectives.
- About the CBDC : Collaboration with central banking institutions to identify use cases on cryptocurrencies issued by these institutions. Work is already underway with the Central Bank of Brazil in this regard.
- New Program for Creators of NFT: Finally, this programme aims to support artists and people working with digital media to promote their creations through the digital media sector. NFT, this with annual programs that will aim to provide more information about this technology and its associated markets.
In this regard, Seltzer commented:
“As we aspire to become the bridge that connects traditional businesses to the future of money, we are committed to being a leader in digital currency-based payments, helping both existing and new customers and financial institutions in the region take advantage of these important opportunities to benefit from and better navigate these revolutionary changes taking place in the payments industry.”
- Visa, Mastercard block a file containing information on transactions completed during a given time period. Blocks are the constituent parts of a blockchain. Russian banks from their payment networks in response to sanctions
- Warren Buffett sells Visa / Mastercard shares and invests another $1 billion in FinTech bank, Nubank
- Visa says cryptocurrency-linked card usage reached USD $2.5 billion in fiscal Q1 2022
Source: Visa Statement
Version by Angel Di Matteo / DiarioBitcoin
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